FAQ
Questions, answered plainly.
Everything people ask before the first call. If yours is not here, email us or book the call and ask an engineer directly.
What it is
What Dashfeed does.
The short version: we build your data stack, then it reports to you. The questions below fill in the rest.
What is Dashfeed, in one paragraph?
Dashfeed is an AI native data platform that connects the systems your business already runs on, lands the data in a warehouse, models your metrics once, and then delivers dashboards, reports, analytics, and AI insights to your team through the channels they already use. One platform instead of five vendors and a person holding them together.
Who is it for?
Two kinds of teams. Operators who need answers and do not have a data team to build them. And data teams who want to stop maintaining pipelines and dashboards so they can spend their time on analysis. If you have good data that nobody uses, that is what we fix.
How is this different from a BI tool?
A BI tool assumes the data is already clean, modeled, and sitting in a warehouse, and it assumes someone will remember to open it. Dashfeed does the ingestion, warehousing, and modeling first, then pushes what matters to the people who need it. Dashboards are one output, not the whole product.
Does Dashfeed replace my data team?
No. It replaces the plumbing work and the vendor sprawl. Analysts keep deciding what the metrics mean and what is trustworthy. Dashfeed carries ingestion, warehousing, monitoring, and delivery so their time goes to investigation instead of maintenance.
Data and connections
Getting your data in.
Connectors, warehouses, modeling, and how a number gets from your systems to a metric you can trust.
Which systems can you connect?
CRMs like Salesforce and HubSpot, field service software like FieldRoutes, accounting like QuickBooks, ad platforms like Google Ads and Meta, commerce like Shopify and Stripe, support tools, spreadsheets, and databases. There are 300 plus connectors, and we add sources as customers need them.
Do I need my own data warehouse?
No. Dashfeed can build and run a warehouse for you. If you already have Snowflake, BigQuery, Redshift, Postgres, or Databricks, connect it and keep it. Either way, your metrics are modeled in the warehouse and every number traces back to its source.
What does "model your business once" mean?
We define your metrics and KPIs with your team, in your warehouse, and sign off on them together. From then on the feed, dashboards, reports, alerts, and AI answers all read from those same definitions. There is one version of gross churn, not four.
What does implementation look like?
The foundation work happens up front: connectors, the warehouse, and metric definitions agreed with your team. We scope that against your actual systems on the first call rather than quoting a schedule. Once it is built, adding deeper analysis is fast because it sits on something solid.
Can we keep using our existing dashboards?
Yes. Dashfeed sits on top of the same warehouse, so existing tools keep working. Many teams move their dashboards over once the feed is doing the daily work, but nothing forces the switch.
Delivery and AI
How the numbers find you.
Monitoring, channels, follow-up questions, and what the AI is and is not allowed to do.
Where do insights show up?
In a feed your team scrolls, an email they read, a Slack channel they check, or a text on their phone. You choose the channel per person and per kind of insight, so the CEO gets the morning brief by email and the field manager gets the one-liner by SMS.
What does AI monitoring actually do?
It watches your metrics continuously, flags what changed against thresholds, trends, and patterns you care about, and writes the why alongside the what: which segment, which account, which page. Every claim links back to the metric and rows it came from.
Can I ask my own questions?
Yes. Ask in plain English, in the app or as a reply to an insight, and get the answer back as a report you can act on and share. For multi-step questions, an investigation can run across tables and come back with a finished analysis.
How do you keep AI answers trustworthy?
Answers are grounded in your modeled metrics, not free text. Each one cites the metric, connection, or rows behind it. If data is stale or partial, the answer says so instead of inventing a number. Anything that changes data or sends to an external system asks a human first.
Does Dashfeed build dashboards too?
Yes. Describe the dashboard in plain English and Dashfeed generates it on your modeled data, with filters, drill downs, and mobile layouts. You can edit it afterward, share it, or embed it.
Pricing and plans
What it costs.
Flat monthly pricing, unlimited users, scoped on the call.
How is Dashfeed priced?
A flat monthly fee with unlimited users. No per seat pricing, no charge per row, no surprise overages. The fee depends on whether we run the warehouse or you bring your own and how much of the stack we build, so we scope it with you on the first call.
What are AI credits?
AI credits power the insight feed, the dashboard builder, and the assistant. Each generated insight, dashboard, or answer uses credits. Every plan includes a monthly allocation and most teams stay well inside it.
What if I already have a warehouse?
Connect it and keep it. You get the feed, monitoring, and AI answers on the warehouse you already run, and the plan is priced accordingly.
Security and access
Keeping your data yours.
How credentials, access, and your warehouse are handled.
What access does Dashfeed need?
Read access to the systems you connect, and a warehouse to land data in, either ours or yours. Credentials are stored encrypted and never shown back in the product. The AI assistant queries your warehouse with read-only, scoped credentials.
Who can see what?
Access is per workspace and per person. Metrics, dashboards, and insights can be restricted to groups, and delivery is addressed to specific people, so a manager only receives the brief for their own region.
Where does my data live?
In the warehouse. If Dashfeed manages it, it runs in our cloud in the United States and is isolated per customer. If you bring your own warehouse, the data never leaves it, and Dashfeed reads from it on your terms.
Getting started
The first call.
What happens when you book time with an engineer.
What happens on the call?
Thirty minutes with the engineer who would build your stack. Bring a question you cannot answer today. We will look at the systems you run on, show the platform on numbers that look like yours, and tell you honestly whether Dashfeed is the right fit.
Which industries do you already have briefs for?
Field service first: pest control, roofing, plumbing, and HVAC each have a ready-made morning brief built from the software those businesses already run. Other industries start from the same platform with metrics modeled for how they operate.
Still have a question? Ask an engineer.
Thirty minutes with the person who would build your stack.