For businesses that have outgrown spreadsheets

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reports to you now.

Dashfeed connects your data, defines your metrics, and tells you what moved, why it moved, and what it's worth.

See how it happens

Your data lives everywhere except together.

A dozen tools, a dozen exports, a dozen half-answers. Nothing talks.

ShopifyHubSpotZendeskSalesforceKlaviyoCSV exportsStripeGoogle AdsPostgresSnowflakeGoogle SheetsMySQLIntercomBigQueryAmazonAnalyticsPlaidFieldRoutes

Every source tells a different story.

Four answers for one week of revenue. And you find out on Monday. Or next quarter.

metrics_master_v14_FINAL_final.xlsxedited 9d ago
$131.2k gross, updated Tuesday
Paymentslast 7 days
Gross volume
$128,412.60
Successful charges 1,982Refunds -$3,140
$128.4k net of refunds
Q2_Board_Review_v3.pdfslide 6 of 24
Revenue · June
$119.9k
  • Tracking to plan
  • DTC only, wholesale reported separately
$119.9k excludes wholesale, apparently
Sales weekly · BI dashboardcached 4h ago
$124.6k
filtered: region = all, channel = DTC
$124.6k whatever the filter was set to

Connect Dashfeed.

The old way · PullYou go to the data.
Dashfeed · PushThe data comes to you.

Pipelines run themselves.

Sources sync in, models build, metrics resolve, and the results go everywhere you work.

StripeShopifyPostgresGoogle SheetsHubSpotYour warehousemanaged by Dashfeed, or bring your ownFlowsevery source, synced on a scheduleTransformationsmodels built and tested for youMetric definitionsnet_revenue, churn_rate, ltv · defined onceFeedSlackEmailTeamsDashboardsMobile

Every KPI, defined once. For the whole company.

One governed catalog. Every chart, report and AI answer inherits it.

$131.2k
$119.9k
$124.6k
Metric definitionsgoverned · versioned · org-wide
metricdefinitionownerused in
net_revenuegross − refunds − feesFinance34
aovnet_revenue / ordersFinance27
churn_ratelost / opening, monthlyGrowth21
gross_margin(net_revenue − cogs) / net_revenueFinance19
ltvarpu × avg_lifetimeGrowth18
cacpaid_spend / new_customersMarketing12
the same number, everywhere
Exec dashboard$128.4k
Slack · #execDashy: net revenue is $128.4k this week
Board deckRevenue · June $128.4k
Weekly reportNet revenue $128.4k · +4.2% WoW

Your business reports to you now.

For youLatestranked by what you engage with
June business review is ready
Prepared by the Growth skill · reviewed by Priya NairOpen report
Metrics·Metric update9:00am
$128.4k+4.2% WoW

Up $5.2k on last week and ahead of the $126k target. Growth is coming from order value, not volume.

vs target +2.1%MTD $512ktop driver AOV
Because you follow RevenueTune9 reactions · 3 comments
Root-cause skill·Anomaly22m ago
Checkout conversion dropped 1.8pp yesterday, a 3.1σ deviation, concentrated in mobile Safari.
Suspected 2pm deployRevenue at risk $4.1k/day
Because you follow Checkout conversionTuneInvestigate →
Gamification·New record4m ago
Tex set a new weekly record: 7 sales

Beats the previous record of 5, held by Marina Ortega. DFW market.

Because you follow DFW marketTune31 reactions
Churn Intelligence·Risk scan1h ago
8% of members carry 63% of next quarter's churn risk

Top driver: failed payment in first 60 days multiplies churn odds 4.2x. A dunning program is the biggest fixable leak.

From Churn & Revenue IntelligenceOpen module12 comments
Metrics·CohortToday
Annual members retain at 91%. Monthly at 62%.
Because you follow RetentionTune7 reactions · 2 comments
Market Analysis·OpportunityYesterday
Three metros look like your best customers and you barely ship there

Match score against your top decile. Current spend in all three: under 2% of budget.

From Demographic & Market AnalysisOpen module18 reactions

Dig as deep as you want. It's already built.

Interactive report
74 customers got hit by hail. Here's the call list.
17,126geocoded1,400hail reports74P0 urgent
4606 Shannon CtTrey Donovan · 3.00"
9035 Clay CirWes Calhoun · 3.00"
221 Foxtail WaySam Whitaker · 2.75"
Live dashboard
Executive command center
Last 30 daysAll channels
Net revenue$128.4k+4.2%
Orders1,982-1.1%
AOV$64.80+5.4%
Ad spend$18.2k+9.8%
Revenue vs targetActualTarget
Revenue by channel
DTC web$71.2k
Wholesale$35.6k
Amazon$16.9k
Retail$4.7k
Top products
skuunitsmargin
Trailhead Kit41231%
Summit Pack28819%
Base Layer37711%
Alpine Shell964%
Deep dive
Cohort churn analysis
logistic model · 2.39M members · odds ratios adjusted, SHAP cross-checked
42.8%of ever-paid churnedday 74median tenure54%inside 90 days
Risk factors churn odds multiplier
Failed payment, first 60d4.2x
Zero engagement, first 14d3.4x
Monthly plan (vs annual)2.6x
Joined in a promo spike2.1x
Protective factors lower is better
Annual plan0.40x
Engaged in first 30d0.44x
Started 3+ in month one0.50x
Six-month survival by plan
Annual 91%Monthly 62%
Scored active base
Low 69%23%
Recommended interventions
actionreachimpact/mo
Dunning + card updater45K$2.5M
Day-one activation310K+8pt
Day-60 annual offer180K19%
14 sections · methodology, cohort tables, model diagnosticsOpen full analysis →

Install the analysis you'd otherwise hire for.

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Churn & Revenue Intelligence

Survival curves, adjusted drivers, and a scored active base.

54% of churn lands inside 90 days

Gamification

Records, personal bests, and leaderboards, auto-posted from your metrics.

Tex set a weekly record: 7 sales

Demographic & Market Analysis

Who buys, where they live, and where the next thousand look just like them.

92.9% geocode match rate

AI Monitoring

Statistical detection across every metric, with plans it writes and you approve.

catches 3.1σ moves before standup

Publications

Branded recurring reports, scheduled and shared inside or outside the company.

the June business review, on autopilot

Automations

Sensors, triggers, and actions so an insight can do something, not just say something.

refund spike opens a ticket

Your business reports to you now.

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