Contribution margin fell to 31% yesterday. Meta CPA is up 41% since Friday, entirely on the two prospecting campaigns that lost their best creative to fatigue.
Built for e-commerce and DTC brands
Know which ads made money before you scale them.
Dashfeed turns Shopify, your ad platforms, and your 3PL into one morning brief: contribution margin by channel, repeat rate, inventory days, and the campaigns that stopped working overnight.
30 min · with the engineer who would build your stack
Contribution margin
31%
Yesterday, target 35%
Meta24%
Google38%
Email62%
Meta CPA up 41% since Friday
Inventory days
9 days
On your top 3 SKUs
PO needed by Thursday
Repeat rate
34%
90-day repeat, up from 29%
Subscription58%
Post-purchase flow31%
Win-back12%
Flow launched 6 weeks ago
Connects to the software you already run
ShopifyMeta AdsGoogle AdsKlaviyoAmazonShipStationQuickBooksand 300+ more
Today's priorities, delivered before your ads spend a dollar.
Every morning, Dashfeed reads your orders, ad spend, and inventory and writes the brief a great head of growth would: what changed, why it matters, and what to do first.
Your top SKU has 6 days of inventory left. At the current run rate the black Everyday Tee stocks out Sunday, in the middle of the email drop.
90-day repeat rate reached 34%, up from 29%. The post-purchase flow launched six weeks ago is the only cohort that moved.
Read it wherever your day starts:FeedEmailSMSSlack
Margin you would have found at month end. In your inbox at 6am.
Dashfeed joins orders, ad spend, returns, and landed cost, then shows which products, channels, and customers actually make money, and which only look like they do.
- See contribution margin by SKU, channel, and campaign after returns and shipping
- Catch creative fatigue and CPA spikes the morning they start
- Know which first orders turn into repeat customers, and which never do
Products to scale
$218k
Monthly contribution from top 10 SKUs
1Field Jacket$62k
2Everyday Tee$51k
3Canvas Tote$40k
4Wool Beanie$30k
5Belt, tan$24k
SKUs flagged for a budget increase this week.
Built on your systems. Run for you.
No attribution project, no analyst to hire. Connect your store and ad accounts and the brief starts arriving.
Connect your systems
Link Shopify, your ad accounts, email platform, 3PL, and accounting with read-only access.
We model your business
Dashfeed builds commerce-specific metrics: contribution margin by SKU and channel, blended and channel CPA, repeat rate by cohort, inventory days, and return rate.
Your business reports to you
The brief lands before your campaigns start spending. Ask follow-up questions in plain English any time of day.
Take your brand to the next level.
Every walkthrough is tailored to your store: your channels, your products, and the problems you actually want solved.